問題意識と姿勢
AIが答えを書き、アルゴリズムが最適解を選ぶ。そんなブランドコミュニケーションの行き着く先は、平均です。平均が溢れた時代に、人はそのブランドを思い出し、自分の人生に加えたいと思うでしょうか。これは経営課題であり、私たちの問題意識です。
花に嵐は、What to say の前に What to do を。広告のフォーマットからではなく、人の記憶に残る理由から考えます。消費されて終わるのではなく、企業の資産になる出来事を。
AI writes the answers; algorithms choose the optimal one. Brand communication built that way arrives at one place: the average. In a world flooded with the average, will people remember your brand, and want it in their lives? This is a management issue, and it is our concern.
We put what to do before what to say. We start not from advertising formats, but from the reasons things stay in people's memory. Not things consumed and gone, but actions that become a company's lasting assets.
We put what to do before what to say. We start not from advertising formats, but from the reasons things stay in people's memory. Not things consumed and gone, but actions that become a company's lasting assets.